Just found out I won a Bronze Telly for a piece I did last October called “Transformation” for Indigo Studios and American Cancer Society.
Don’t know if they’ll post it online, but if they do, I’ll share the link. Here are some frames from the piece:
This project was interesting. At the time, there was a video floating out there for earth day that they wanted to emulate. So I shot actors holding cards with my 7D to create a timelapse feel, then using Mocha, I somewhat motion-tracked the footage to the card. It was a little wonky, since the movement frame to frame was so dramatic, but mostly worked… Animation was all in AFX. We had a pretty tight turnaround, with some last minute changes day-of. But it was fun, and for a fantastic cause.
Been super-busy over the past month or so, but I thought I’d at least get one new thing up on this site. I recently did the editorial work on a commercial for Tech-Net Auto Services with Indigo Studios and The Stone Agency. They’ve put it up online, and you can watch it here:
Even got to shoot a few things… in production they never got a tight shot of a rev meter, so I went outside with my 7D and shot it in my own car! Also, all the key handoffs and product shot was shot with my 7D on greenscreen. All the 3D work was done by Indigo people and compositing was done by Yesael with color work done by AaronK. The client was very happy with the piece. Another fun shot was the end shot, the wide shot where everyone is clapping. I roto’d the people and cars, and Yesael did a great job fixing the pavement from the cracked, oil stained crap that is was to a nice clean surface, and he fixed the color too.
I had a creative director ask me today if I felt frustrated by starting over. The context is: I was working on a commercial project, and we’d been through a few rounds of cuts, ended up changing a major element in the mix, and I basically went back to a blank slate editorially.
You know, there is a very real reason why my tagline at the top here is “delete is my favorite key.” I find Select All > Delete to be refreshing. Some Producers/Directors are really put off by that concept (fortunately the people I was working with weren’t). But I look at it this way:
1) In this digital age of back-ups/revision saving, etc… me hitting delete on a duplicated sequence means nothing in terms of work being ‘lost’. (Which is almost unfortunate!)
2) All of the past revisions have led me up to a point. It may be a point of throwing out everything I have and starting from ‘scratch,’ but I still, fortunately, have a memory of those, and what I’ll re-build is a reflection of that. BUT, the blank slate means anything is possible. It reminds me that for every edit I make, there are crazy-numbers of OTHER possibilities! Moreover, it helps me to define problem areas, simply because I avoid them in the re-edit. If something didn’t work the first time around, I’m not going to re-build it like that; I am forced through the lack of anything being there to change it completely. And I love that.
